1) It helps drive traffic to your website.
Raise your hand if you want more website visitors. Yeah, me too. Inkozi personal injury lawyer.
Now think about the ways people find your website:
Theycouldtype your name right in to their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
You could pay for traffic by buying an email list (dont you dare), blasting them, and hoping some people open and click through on the emails. But that's expensive and, you know.
You could pay for traffic by placing tons of paid ads, which isn't illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you drive any traffic? In short: blogging, social media, and search enjines. Here's how it works.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?)
Well, blogging helps solve both of those problems. When you search personal injury lawyer Tampa
Every time you write a blog post, it's one more index page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet.